Could iTunes becomes the new Paypal? In mobile shopping, it is quite hard to imagine someone pulling out their credit card in the metro and entering it on their mobile to complete the purchase of their hotel room. Not too many people would feel comfortable with that.
But what about all those people that have an iPhone who already have an iTunes account. All the booking engine would need to do is connect to iTunes, the user puts in his password and the purchase it done.
I can’t imagine that our Apple friends haven’t already started planning to change iTunes into “Apple Financial Services” or something like that and become a direct competitor to Paypal. If they do it would be that much easier for us to sell our hotel inventories to mobile users.
And all those potential guests that are wasting their time waiting for a bus or the metro could spend it searching for and booking their hotel rooms.
Maybe that’s all part of iTravel.
Your Booking Engine is more important than you think. In fact upward of 60% of the navigation by the customers happens on the booking engine.
If you booking engine can show the rooms, show them well, show the rates, have a streamlined check-out process you will increase conversions.
Complicated navigation, small or bad images, overwhelming check-out process hurt the booking process so much you are loosing sales.
You’ll be astonished how “facts and figures” the current bookers are. They don’t want the bling bling websites, they want the straight dope and an easy choice system.
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