I’ve been using Google+ for a few weeks now and I’m starting to get the hang of it. I am actually quite liking the design and feel for the platform and can’t wait for Google to open the business listing so we can really start using the platform for hotels. But meanwhile here are 5 ways a hotel can use Google+ for their property.
First of all it will require that the concierge or front desk staff open an account and become the “voice” of the hotel, this can’t be done trying to pretend to be a hotel, it needs to be an individual. But that can work too.
1. Open an account for the front desk or customer services of the hotel and determine who will be the user. It’s got to be a person.
2. Build circles for the different types of clients you have. This could be Summer holidays, New Year’s eve, Weekend breaks, Luxury Suites or so. Make groups with your guest types and load them into the system into various circles. It doesn’t matter if they are on Google+ or not because G+ has this great feature that one can share with people not on G+ via email. By clicking on the check box you can share stories, offers, photos or news to a particular circle which will get forwarded by email.
3. Create photo albums for the hotel and categorize them properly, such as room type, lobby, pool etc. Make this a display for the hotel. And remember to put captions with each photo providing a proper link for the hotel’s site and the specific page where they can get more information.
4. Remember this is a social network so it’s about talking to people and getting them to share their experience, comments, viewpoints etc. Don’t try to make this just a sales pitch for the hotel, interact with people, help them. And remind them of the great services that you can offer. That also means responding to their reviews and fixing things that went wrong.
5. Invite people to hangouts and if they’re interested answer questions about the hotel, how to get there, things to do in the area reassure people who haven’t been there before that your hotel is best for them. And those that have, tell them about new things being done in and around the hotel.
Couple of words of caution, don’t put people in too many circles as you’ll likely start spamming them and that’ll be the end of your Google+ experience for them. Don’t post everything public, use Circles for what they’re good for – making circles. Keep them exclusive it’s more fun that way and you get the right message to the right people.
And most importantly assume the viewpoint of the people getting your messages, if you write to them as if you were the one receiving the message you’ll get a long way. Nobody wants a sales pitch thrown at them all the time, they want to see the human side of the hotel.
Maybe Google+ is going to eliminate the need for email marketing altogether. I guess time will tell…
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