portfolio
How to Successfully open a hotel
Some weeks ago I met Josiah Mackenzie from Hotel Marketing Strategies in Paris and we had a chat about opening hotels, social media, Seven Hotel and lots of other points. [...]
Explorotel – rethinking hotel search
A beta project we’re working on to help people find hotels and to help hoteliers promote their property. Explorotel – rethink hotel search.
How to shift from OTA to Direct bookings
A short series of steps to shift from 80% bookings coming through OTAs to 80% bookings coming direct. It’s not impossible, but it takes some courage and it takes being backed by a strong marketing agency that knows what they’re doing.
Hotel Seven – the Facebook success
How Martin Soler used a direct-to-consumer Facebook PR strategy to open Seven Hotel Paris at 80% occupancy during low season