If you want to start a heated discussion with an independent hotelier, talk to him about Tripadvisor. People either love it or hate it, and those that don’t do either, ignore it.
No doubt, hotel reviews on the internet has forced hotels to up their service level and care. In the past many could get away with mediocre service and mediocre rates. Now that’s not the case anymore, cheap or expensive, hotels need to service their customers and leave a great impression.
But what’s the future going to look like? Will we still have a single site directing so much of the public opinion? Well unlike sites like Google and Facebook that actually perform functions, Tripadvisor provides raw information. And many other sites provide similar information too.
This is where the future of hotel reviews (and other review sites as well) is likely to shift. For the end user, the best experience would be to have a glance on the hotel on a single page. Something similar to Google Places but with a better view.
And that’s where I think hotel reviews will go. Additionally, false reviews will not have such an impact on such a system since a single comment wont have such an impact.
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